The Benefits of RECEPT Broad Spectrum Hemp Extract

The Benefits of RECEPT Broad Spectrum Hemp Extract

2018 was a breakthrough year for hemp extract and cannabidiols. From capsules, tinctures and pumps to patches, edibles, drinks, and pet products—the hemp extract and CBD market made a household name for itself this past year—a $600 million name in fact. With hemp extract and CBD’s rise in nationwide popularity, an influx of new companies and products have made their way to the market. And that growth isn’t expected to slow, as data forecasts project the hemp-derived CBD industry will reach $22 billion by 2022.

A pioneer in the industry before it was “trendy”; PrimeMyBody is now a mainstay on the hemp oil and extract market. We have a responsibility to our Affiliates, customers, and the entire market to offer premium products that harness and effectively deliver the natural benefits hemp so readily provides. That mission led us to the development of RECEPT broad spectrum hemp extract.

A New Hemp Extract Experience

To be a leader in this new age of hemp health you have to take forward-thinking approaches to product development. RECEPT is a statement to the metamorphosing hemp market. It is a declaration that room for improvement is always open, that unlocking hemp’s seemingly limitless health potential is an ongoing affair.

With guidance from our Chief Medical Advisor, Dr. Cheng Ruan, we took calculated measures to decipher how a hemp and phytocannabinoid product could be improved and made better. For us it started with expanding the phytocannabinoid and terpene profile as a way to develop a more well-rounded entourage effect.

Simply put, an entourage effect is a concept that various compounds in the hemp plant work best when synergized together, rather than being isolated. This orchestra of compounds all harmoniously playing together organically promotes more impactful health results.

“The focus on cannabidiol or CBD has probably been the most famous and most studied, up until now. We wanted to recognize that the entourage effect is going to have a more powerful effect on the human system and also have a more natural effect,” says Dr. Ruan.

“RECEPT is about something the body is able to utilize to balance itself. It’s all about balance and equilibrium these days. That’s where the hemp industry is going and why we wanted to be ahead of the curve with RECEPT.

A Spotlight on CBG (Cannabigerol)

A key phytocannabinoid that contributes to a complete entourage effect is CBG or cannabigerol. Overshadowed culturally by CBD and THC, CBG is a rising star in the hemp and wellness field. “A focus it seems now is pharmaceutical companies are taking note of its benefits and starting to purchase plots of land for the making of CBG-heavy hemp plants in preparation of doing their own clinical trials,” adds Dr. Ruan.

A precursor or parent compound to many other phytocannabinoids like CBD and THC, CBG’s potential effects on health and wellness have only begun to be tapped. “CBG is a compound that we’re starting to see a tremendous amount of data on, especially toward the end of 2018,” says Dr. Ruan.

Like CBD, CBG is a non-psychoactive hemp phytocannabinoid compound that plays a key role in the biochemistry of the hemp plant and producing a productive entourage effect. Research has begun to conclude that CBG holds a number of health-related benefits, including a role in neuroprotection and neuroregeneration. Another fascinating discovery is the part CBG—with antibacterial, antifungal, antiseptic, and antimicrobial properties—plays in balancing and improving gut health.

As valuable of a phytocannabinoid as CBG is, harnessing the compound in a hemp extract is not simple. CBG occurs in the hemp plant in very trace amounts and is more prevalent in younger hemp strains. As a hemp plant matures, CBG—also known as the “stem-cell phytocannabinoid”— naturally synthesizes into other phytocannabinoids. We take careful and complex steps to extract CBG for its use as a central ingredient during the formulation process of RECEPT.

“Because it occurs in trace amounts, CBG is fairly limited today, but that’s what we’re heading toward as a hemp market,” Dr. Ruan says.

Benefits of Hemp Terpenes

It would be impossible to create a truly broad spectrum hemp extract without the use of terpenes. Present in hemp and a variety of plants including many citrus fruits and herbs, terpenes are known for their aromatic properties and are commonly used in aromatherapies. The fragrant scents that terpenes exhibit serve as a defense mechanism or repellant from bugs during a hemp plant’s growth periods.

“The role of the terpenes is to be a crucial part of the entourage effect. The other role is taste,” says Dr. Ruan.

RECEPT contains an extended or polyterpene profile that includes limonene, linalool, humulene, geraniol, beta-caryophyllene, myrcene, and terpinolene. RECEPT’s citrus taste actually comes from the natural aromas of the terpenes, specifically limonene. The terpenes in RECEPT provide their own individual health benefits and each has a natural inclination to interact with the body’s endocannabinoid system and cannabinoid receptors, leading to the benefits hemp extract is known for.

Sonicated Liposomal Hemp Extract Delivery

As beneficial as the phytocannabinoids and terpenes are, their effectiveness and overall benefit to the brain and body are driven by RECEPT’s powerful liposomal delivery method.

“A liposome is a spherical structure of phosphatidylcholine that can deliver active ingredients, in our case broad spectrum hemp, into cellular tissue,” says Dr. Ruan.

To ensure that each active ingredient is absorbed into the bloodstream at a high rate, we incorporated the use of sonicated nano-technology. To create the teeny tiny liposomes that house and transport each hemp ingredient to the bloodstream and endocannabinoid system, RECEPT is developed using ultrasonic wave technology powered by a machine known as a Sonicator. Using high shear force, the Sonicator takes RECEPT’s liposome particles created during formulation and compresses them into even smaller nanoparticles. 

This technology allows the ingredients in each drop of RECEPT to zip across cell membranes and begin their interaction with cells and cannabinoid receptors within moments. PrimeMyBody is one of the first hemp companies in the U.S. to utilize a Sonicator.

At the conclusion of the nano field sonication process, samples of the formula are then subjected to a Laser Particle Size Analyzer test to ensure the nano size of the liposomal particles. Our goal is to complete sonication with a product that resides within a 15 to 25 nM (nanometer) size range—which is roughly the length of an antibody protein. If you’re keeping track at home, that is one of the smallest sized hemp extract particles available on the market today. The nanoparticle size is the reason RECEPT begins working quickly and why its therapeutic effects on the brain and body are prolonged for longer periods of time.

An Alcohol- and THC-Free Hemp Extract

THC may have a viable place in the wellness field, but it just isn’t a necessary ingredient in RECEPT. For our Affiliates’ and customers’ peace of mind, we strategically excluded THC as a way to provide a hemp extract completely void of any psychoactive components.

Theoretically, THC—the phytocannabinoid in the cannabis plant that creates a psychoactive effect or “high”—does play a part in the overall entourage effect, but according to Dr. Ruan, those theories aren’t by any means definitive.

“Do you need THC to have a maximal entourage effect? I do not think, clinically, we know the answer to that as of yet. The last thing we wanted to do was to have any psychoactive components in this extract at all,” adds Dr. Ruan.

As for alcohol, ethanol is typically used during the extraction process of phytocannabinoids and terpenes from the hemp plant. Although in trace amounts, these alcohol remnants remain in many hemp extracts and oil products on the market today.

“Traditionally, alcohol has been required to make nanoparticles, but now there is new technology that does not require that to be there, which makes it ethanol-free. That has been a huge demand from the entire hemp community over the last year.”

For RECEPT, ethanol is used for extraction purposes, but as Dr. Ruan notes, we’ve adopted new technological advancements to evaporate all ethanol fragments during formulation, resulting in a 100 percent alcohol-free hemp extract. No alcohol means RECEPT delivers only reactive effects without a hint of sedation. And parents can be worry-free when administering RECEPT to teens or children.

Advanced Hemp Extract Benefits

With a number of analysis results confirmed and clinical trials led by Dr. Ruan already underway, RECEPT was made for advanced wellness. By comparison, RECEPT is the most broad spectrum hemp extract with CBG available on the hemp market today. To view how RECEPT compares to many name brand products on the market check out our hemp oil review chart.

On RECEPT’s place in the evolving hemp market, Dr. Ruan says, “In terms of brain fog, fatigue, energy, neuroregeneration, and body system function, I do think there are a lot of implications that will be related to brain health and we’ll be able to contribute to those findings with this product. That makes me super proud about how it came out. RECEPT is truly a natural product with really good intentions. Every ingredient is brought out in much detail for everyone to enjoy.”

For more product contact me here – http://up4life.primemybody.com

 

References:

  1. https://www.royalqueenseeds.com/blog-cbg-a-cannabinoid-showing-massive-medical-potential-n508
  2. https://www.alchimiaweb.com/blogen/cannabigerol-cbg/
  3. https://www.projectcbd.org/science/terpenes-and-entourage-effect
  4. https://www.royalqueenseeds.com/blog–entourage-effect-how-cannabinoids-and-terpenes-work-together-n233
Hemp vs Cotton: Take a closer look!

Hemp vs Cotton: Take a closer look!

 Although hemp has many practical uses, let’s focus on one that would affect us every day; clothing. For this, we will compare hemp vs cotton, as cotton is a very popular resource used in clothing production.

Water Cotton: To grow cotton you require about 1400 gallons of water for every pound you intend to produce. That’s a lot of water! Some areas of the world that produce cotton are running out of fresh water due to the production of cotton as well as clothing. Some areas of the world have even experienced desertification as a result of producing cotton.

Hemp: You require about half the amount of water to produce hemp as you would if producing cotton. Hemp is a strong and reliable plant that grows very quickly. Not only that, hemp produces about 200% – 250% more fibre in the same amount of land compared to cotton.

Pesticides Cotton: One of the biggest downsides to cotton is how much pesticides are used to grow the plant. Although organic cotton farming is beginning to catch on a bit more, the production of cotton worldwide takes up about 25% of the world’s pesticide use. The other unfortunate factor is that these chemicals can end up being absorbed into our skin as we wear clothing.

Hemp: The beauty of hemp is that it requires no pesticides to grow. In fact, it doesn’t require any chemicals at all to grow. The growing nature of the plant competes with weeds and over-powers their ability to sustain themselves. This allows the hemp plant to grow freely and quickly.

Hemp Comfort & Longevity Cotton: Generally very comfortable to begin with, as you continue to wear cotton it ‘breaks in’ to become even more comfortable. There is no denying how soft cotton can be, but it is also true that cotton fibres break down over time and the more it is washed the faster it breaks down.

Hemp: The hemp fibre used in clothing is a strong natural fibre that, like cotton, gets progressively softer with each passing day you wear it and each time you wash it. Although it may not start off quite as soft, it is still soft and certainly would not be considered uncomfortable. The plus is that the fibre is much stronger and durable. Repeated washed will not break the fibre down anywhere near as quickly as cotton. Creating more hemp clothing would mean we would need to produce much less clothing.

Breathability & Wicking Cotton: Breathability is certainly a strong suit for cotton. It also does not hold odours for very much. This is quite possibly one of the biggest downsides to synthetic fibres, they don’t dispel odour well and don’t often deal with moisture well either. While cotton has a natural wicking system, it also holds moisture a little longer than what might be considered most desirable.

Hemp: Performs very well when it comes to breathability and wicks moisture away from the body effectively. Hemp also carries anti-bacterial properties that trump any other natural fibre. This means hemp will not mold or grow mildew very easily. Since it also does not hold odors, hemp clothing edges out cotton slightly on this one

Aesthetics Cotton: Without the use of dyes, cotton comes naturally in white, cream and off-white. Cotton can be dyed naturally or synthetically to achieve a desired color. The growing knowledge that cotton is very taxing on the environment and not healthy for our skin is creating quite the demand for organic cotton. In terms of the fashion market, organic cotton is showing up more and more.

Hemp: Given the various processes available to remove fibres from the stem of a hemp plant, hemp can be naturally creamy white, black, green, grey or brown. Without even requiring the use of dye, hemp comes in a variety of colors. Of course, you are still able to dye hemp both naturally and synthetically. Hemp is quickly becoming more and more popular in the fashion market as designers see the potential in the material while being a very environmentally sound option. Since it is durable and lasts a long time, it can be attractive to certain designers.

Hemp Final Decision Winner by knockout and growing undisputed champion of natural harmony, HEMP! This isn’t to say that cotton, especially grown organically, is not a good material, it simply isn’t better all around than hemp. In some cases, cotton could be a must use if something specific is being produced. The biggest differences are in the facts that hemp requires much less water and no pesticides to produce. Not only that, it boasts a lot more fibre per acre.

Concerned about excess CO2 in the atmosphere? Hemp is spectacular at sequestering CO2! Take the time to check out some hemp clothing around the internet or see if there are some local stores who sell it. Although options can sometimes be limited right now, look out for more hemp clothing as awareness continues to spread!

Published 6 years ago

By CE Staff Writer

full story – https://www.collective-evolution.com/2013/07/17/hemp-vs-cotton-the-ultimate-showdown/

CBD Oil-infused Foot Cream Hits The Oscar’s Red Carpet

CBD Oil-infused Foot Cream Hits The Oscar’s Red Carpet

It’s Hollywood’s hottest accessory stepping foot on the red carpet this year, and it is something you can’t even see. Stars like Kristin Bell, Mandy Moore and Tracee Ellis Ross also swear by it. 

Lord Jones CBD cream getting high props from stars for curing aching feet cramped in high heels for hours. Co-Founder Cindy Capobianco explains how it works.

“They apply it to their feet about a half an hour before leaving the house. Once they put on their shoes and walk the red carpet, they are pain free for the rest of the night.” CBD oil is now being used in a number of lotions, lip balms and other skin care products.

Several salons in Central Florida now sell it.  Another benefit, no side effects, and the products are legal in all 50 states. Sephora is the only major beauty retailer selling the Lord Jones CBD product online. The Lord Jones cream costs around $60 – expensive for a foot cream – but Cindy says the ingredients make it worth every penny.

“Our products, specifically our high CBD lotion and body cream, contain CBD, or cannabidiol, which is one of 100 active compounds in the hemp plant.

And, cannabidiol is associated with many health and wellness benefits, such as anti-inflammatory and analegesic effects. Now, you can add beauty must-haves to the long list of popular CBD-infused products, which include ice cream, pet foods and a foot cream fit for red carpet royalty.

This story first appeared at Fox35Orlando.com

Willie Nelson Introduces ‘Hemp-Infused’ Products, Including CBD-Infused Coffee

Willie Nelson Introduces ‘Hemp-Infused’ Products, Including CBD-Infused Coffee

Texas country music legend Willie Nelson and his family debuted a “hemp-infused” product line, Willie’s Remedy.

One of Texas’ most prized icons and pro-marijuana advocate, Willie Nelson, announced Monday he and his family were debuting a hemp-infused product line called “Willie’s Remedy.”

The first product to be released: hemp-infused whole-bean coffee.

Nelson has long been a U.S. farming activist, leading a charge for utilizing American-grown in Willie’s Remedy, which features non-intoxicating hemp-based products designed for health-conscious consumers of all ages, according to a press release.

“Hemp production in America was stifled for so long, but it could now make all the difference for small independent farmers,” Nelson said. “Hemp isn’t just good for our farmers and our economy, it’s good for our soil, our environment — and our health.”

The first product to be released in the line, Willie’s Remedy Whole Bean Coffee, is infused with certified organic hemp oil grown in Colorado. The coffee blend is made up of three different bean varietals: Castillo, Colombia and Caturra. The product can be found online here for purchase in all 50 states.

The line of hemp-infused products were introduced as an extension of the Nelson family’s last business venture: Willie’s Reserve.

“The Willie’s Remedy line is a purposeful departure from Willie’s Reserve,” Annie Nelson, Willie’s wife, said in a press release. “It’s not about getting high, but it’s still all about Willie and the benefits we believe cannabis has to offer. Willie and I are proud to offer quality, American-sourced hemp wellness options for people of his generation, our kids’ generation and everyone in between.”

A History of Hemp As Medicine Since Ancient China

A History of Hemp As Medicine Since Ancient China

Hemp has been helping people heal for millennia.

Like with many plants, we can’t be sure when people first began experimenting with hemp for medicinal purposes. That said, Carl Sagan believed hemp was likely one of the first crops cultivated.

Most plants are used first in folk remedies. These aren’t necessarily written down for a long time, passing down via oral traditions. There is a good chance that hemp was used medicinally long before the effects were recorded.

One thing to keep in mind as you read this is that there isn’t necessarily a lot of distinction between hemp and marijuana in historical texts. What is clear, though, is the long history of using hemp for multiple purposes, researching its effectiveness on a variety of symptoms and maladies. While we’ve lost a lot of this knowledge due to research restrictions and the passage of time, we are finally beginning to reclaim and rediscover new things about hemp every day.

HEMP AS MEDICINE IN ANCIENT TIMES

Ancient China is where we first encounter medicinal use of hemp. From around 6000 BCE on, hemp was used in tools, clothing, shoes, and food.

It wasn’t until 2737 BCE that there is written evidence of hemp as medicine. Emperor Shen-Nung developed topical hemp oils and teas to aid in pain relief. He wrote his findings in the first editions of the Pen Ts’ao Ching. Later on, other pharmacopoeias would list the medicinal effects of flowers, leaves, and seeds of the cannabis plant. Hua Tuo was the first person on record to use cannabis as an anesthetic in the second century. He notes that this plant can also aid in the treatment of blood clots, tapeworms, and hair loss.

The Romans had a long history of hemp use. Circa 77 AD, Pliny the Elder noted how helpful hemp was for the extraction of insects from ears and for pain relief. However, he made sure to note excessive use can negatively affect sexual performance. Around the same time, Disocorides wrote a pharmacopeia listing the medical benefits of hemp. These include assisting with ear pain, stomach-related issues, and burns. By 200 AD, Galen mentions again the ability of hemp to relieve pain, but notes that it can cause stomach pain, headaches, and dehydration.

Cannabis use was popular among many people in Middle Eastern regions, especially due to the prohibition on alcohol from Islam. With the abundance of the plant, it’s no surprise that physicians knew hemp well. They were aware of and noted the many benefits of the plant — it was found to be anti-inflammatory, pain relieving, anti-emetic, anti-epileptic, diuretic, and more.

These are far from the only regions known to utilize hemp plants medicinally. In India, the Atharvaveda lists hemp as a sacred grass. They’ve used pastes, drinks, and parts of the plant both medicinally and recreationally for centuries. Hemp has been found buried with Ancient Greeks. Egyptians wrote about using hemp in an eyewash in the Ramesseum III Papyri. Later writing would highlight both pain relief and inflammation.

Across regions and history, one thing seems clear — hemp was being used for pain relief.

THE HISTORY OF HEMP MEDICINE IN THE WESTERN WORLD

Hemp spread across the world through travel and use as fibers. Across Europe, hemp was used to treat tumors and coughs — as well as recreationally. By the sixteenth century, hemp was one of the main crops grown in England. In 1533, Henry VIII commanded farmers to grow hemp or face a fine. During this century, physicians Garcia de Orta and Li Shih-Chen discovered new uses for the plant — to improve appetite and as an antibiotic, respectively.

By the seventeenth century, hemp had made it to North America. It was grown in Jamestown and other colonies for use in clothing, building materials, and sails. In 1619, the Virginia Assembly passed a familiar law mandating each farmer to grow hemp. Similar laws would be passed in Massachusetts and Connecticut, with the plant being accepted as legal tender in Virginia, Pennsylvania, and Maryland.

During this time, Robert Burton’s “Anatomy of Melancholy” recommends hemp use to improve and treat mental health disorders. In the eighteenth century, two additional pharmacopoeias listed hemp’s many medicinal properties. “The New England Dispensatory” and “Edinburgh New Dispensatory” list hemp as a treatment for pain and skin inflammation, and cough respectively.

Despite hemp’s listing in many medical texts, one man is often credited as the main person to popularize the plant in the West — W.B. O’Shaughnessy. As an surgeon and professor at the Medical College of Calcutta in the 1800s, the Irish O’Shaughnessy was conducting experiments about cannabis indica on animals, children, and adults. He noted the analgesic effects in addition to its ability to relax muscles. Patients with rheumatic diseases, cholera, tetanus, and hydrophobia were all treated with hemp under his care. While it wasn’t necessarily a true treatment for some of these conditions, O’Shaughnessy noted it offered hope and removed some of the negative emotional effects of illness.

Just before the Civil War, the third edition of the U,S. pharmacopeia lists hemp extract. The U.S. Dispensatory does as well, adding medical cannabis. It was known to be intoxicating, yes, but also pain relieving and sleep inducing. Hemp was recommended for a variety of health issues from neuralgia and convulsions to depression and gout. At the end of the nineteenth century, Dr. JR Reynolds’ research showed improvement in tics, migraines, asthma, and dysmenorrhea.

At the turn of the century, hemp’s use medicinally declined thanks to the introduction of opiates and the development of the syringe. Still, medications like Chlorodyne — a cannabis and morphine combination to treat stomach issues — grew in popularity. On top of that, folk remedies and snake oil cures often included cannabis in addition to other drugs and medications.

When the war on drugs began, cannabis was prohibited, leaving patients using it for medical reasons often out of luck. In the 1970s, extracts and synthetic cannabis drugs were developed to help treat nausea associated with chemotherapy use for cancer and autoimmune conditions. Others were used to treat glaucoma as well. During this decade, the U.S. saw the beginnings of medical marijuana legalization ideals in places like New Orleans and New Mexico. While these programs helped patients with glaucoma, cancer, and other conditions, they were often short-lived due to DEA restrictions.

It wasn’t until 1996 that California would legalize medical marijuana for a number of conditions including HIV/AIDS and cancer. Arizona followed quickly. By the early 2000s, Canada legalized MMJ as well. Although research on hemp, cannabis, and marijuana is incredibly restricted in many places, the last decade has seen an increase in medications using these plants. One great example is Nabiximols (or Sativex), a THC/CBD spray used to help ease multiple sclerosis symptoms.

REEFER MADNESS AND THE WAR ON DRUGS

The twentieth century quickly saw changes in attitude towards cannabis, from intrigued to fearful. The Pure Food and Drug Act in 1906 began to crack down on cannabis use by imposing restrictions on foreign and interstate traffic. Down the line, this law would also create the FDA. By 1913, California and other states began to prohibit the use of cannabis, often targeting Mexican immigrants in raids use the 1906 act.

The 1914 Harrison Act and the media — like the infamous film “Reefer Madness” — helped to turn much of the public against cannabis. The 1937 Marijuana Tax Act classified hemp and marijuana as the same thing, something that still creates roadblocks today. By this time, marijuana was banned in over twenty states. During World War II, though, regulation of these laws was lessened to aid in the production of hemp materials for the war effort.

By 1970, hemp and marijuana cultivation was banned under the Controlled Substances Act. States could allow cultivation of industrial hemp but, like dispensaries in weed-legal states today, farms could be raided by the DEA. Cannabis was labeled as a Schedule 1 drug, which has heavily restricted research over the last nearly fifty years.

REDISCOVERING HEMP AS A MEDICINE: CBD OIL & BEYOND

Because of the intense limitations posed by the war on drugs, research on cannabis has been conducted at only a few universities across the United States. There are strict rules on who can conduct the research, which funding they can use, and even what forms of cannabis are studied. Successful studies include the effects of cannabis on spinal cord injury painHIV neuropathyMS spasticity, and sleep.

In 2014, President Obama signed the Farm Bill which helped eliminate some of the issues around growing hemp so that, currently, 30 states allow industrial hemp cultivation. That number looks to be growing, too.

This is a great thing for people who rely on CBD to treat their health issues. CBD research has been going on for over two decades. It’s been shown to have incredible effects on seizures, pain, anxiety, inflammation, insomnia, fibromyalgia, cancer, Crohn’s disease, PTSD, and more. There are currently studies being done on CBD’s effects on Alzheimer’s, Parkinson’s, stroke, and MS.

Unfortunately for people living with chronic conditions, past and current restrictions on hemp research mean a delay in relief of their symptoms. We have lost a lot of knowledge and information about hemp’s medicinal properties over the years. Many have missed out on the potential benefits hemp could bring them due to restrictions, laws, and stigma.

The good news, though, is that we are starting to rediscover this data and improve our knowledge about hemp’s medical properties.

This story first appeared at Ministry of Hemp

Kirsten Schultz is a sex educator and writer currently based in Wisconsin. Through their work as a queer disability activist, they have earned a reputation for tearing down barriers while mindfully causing constructive trouble. They have worked with organizations all around the world, including Healthline, Pfizer, the University of Guelph, and the Arthritis Foundation. In addition, their work has been featured in articles from publications such as US News, Broadly, HelloFlo, and Everyday Health. Kirsten holds an MS in Healthcare Administration from Utica College. You can learn more about them and their work at kirstenschultz.org or on Twitter @kirstie_schultz.

CBD Set to Ease the Pain in Sports

CBD Set to Ease the Pain in Sports

In sports, as the saying goes, there’s no gain without pain. However, not all pain is the same, at least according to researchers at the John Hopkins School of Medicine. They note that there is good pain and bad pain.

Stress in the muscles as they develop strength causes the former, but excessive training can overload and damage muscles, resulting in bad pain. Regardless of taxonomy, pain is an athlete’s constant companion, and, in the search for more effective escapes from it, many are ditching traditional anodynes and turning to cannabidiol (CBD) products like those provided by Cannabis Strategic Ventures, Inc. (OTC: NUGS). The company is offering athletes a way to ease their pain with its Fitamins CBD line. It recently signed Art ‘One Glove’ Jimmerson to be brand ambassador for the label.

Jimmerson knows a thing or two about pain. He is a former professional boxer and mixed martial arts fighter, as well as a pioneer of the Ultimate Fighting Championship (UFC) franchise. His appointment as brand ambassador was announced on November 10 at the UFC 25th Anniversary Fight Night in Denver, Colorado, an event that was viewed by millions of fans. Jimmerson’s journey in contact sports took flight in 1983, while still an amateur, after he became the National Golden Gloves Middleweight champion. He went on to achieve an admirable record of 51-18 over a 20-year career that lasted from 1983 to 2002.

Cannabinoids are gaining increasing prominence as acceptable alternatives to traditional analgesics, such as ibuprofen and acetaminophen, with THC and CBD garnering the most attention. Depending on jurisdiction, a variety of restrictions on the use of THC, some of which also limit the availability of CBD, exist, although, since CBD has no psychotropic effect, regulation of CBD tends to be less restrictive than for THC. The advantages of CBD are that it offers some of the same medical benefits (anti-inflammatory, anti-anxiety, analgesic effects) as THC, but without the legal and psychological complications.

CBD has an effect on the brain’s serotonin and vanilloid receptors, and it thus lightens mood and the perception of pain. It also acts as an antioxidant, neutralizing free radicals in the body that damage tissues and cells by “stealing” their electrons. As such, its therapeutic value is increasingly being recognized, and, in January 2018, the World Anti-Doping Agency (WADA) removed CBD from its list of banned substances. This clears the way for the Fitamins line to be marketed to the sports industry.

The market for CBD therapies is buoyant. Hemp-derived CBD sales are ballooning at a CAGR of 55 percent. They are set to hit $1 billion by 2020. As word spreads on the field about CBD’s effectiveness in treating pain, expect the Fitamins brand to get a place on the team.