“With the passage of the farm bill, it seemed there would be a new dawn for stakeholders of the hemp industries absolving them from confusion over whether hemp was indeed a controlled substance — it’s not,” said Colleen Keahey Lanier, Executive Director of the Hemp Industries Association.
“But hemp entrepreneurs nationwide are currently being denied access to one of the most powerful marketing platforms in the world for small businesses restricted to outdated policies that continue to conflate hemp with marijuana. Not all of Cannabis is considered a drug, and Facebook’s new AI technology is already obsolete if it continues to recognize images of Cannabis as a controlled substance generally.”
Hemp Industries Association® (HIA®), in association with Hoban Law Group, Bluebird Botanicals, and Bish Enterprises, is launching a national campaign aimed at addressing Facebook’s current advertising policy of prohibiting the marketing and promotion of industrial hemp via Facebook and Instagram.
Marketing limitations posed by Facebook actually exceed what is required by law and have had a significant impact on hemp companies’ capacity to develop their digital presence. Facebook, with its 2.38 billion monthly users, represents a massive market for small businesses. For new entrepreneurs looking to break into the growing hemp industry, being denied access to the social media platform’s advertising capabilities represents a massive roadblock.